Hace 5 días
Senior Paid Media Account Manager
$60,000 - $70,000 Mensual
Sobre el empleo
Detalles
Contratación:
PermanenteHorario:
Tiempo completoEspacio de trabajo:
PresencialDescripción
Our Culture
We put our team first, helping them grow personally and professionally, while making sure they are always set up for success. We're thankful our team chooses to spend the majority of their week making Four15 Digital successful and in return we strive to make sure they know how appreciated they are while giving them the flexibility and autonomy they need.
Here's what we are looking for in this job
The Senior Paid Media Account Manager is a full-time position responsible for the day-to-day management of our client's paid marketing initiatives. This includes Google Ads campaigns (including Search, Shopping, Display and YouTube campaigns), Bing Ads, Facebook as well as a secondary focus on AdRoll, LinkedIn and similar platforms.
Responsibilities:
Client Communication and Team Management
- The Account Manager is expected to ‘own' client communication, including email, face-to-face, and video conference meetings. They will present deliverables, campaign strategies, and tactics on a recurring basis
- If available, the Search Manager will direct and lead all search optimization managers assigned to client account(s)
Strategy and Implementation
- Understand the client's product and their marketing objectives and goals.
- Develop SEM growth plans in conjunction with the rest of the Four15 Digital senior team.
- Follow established Four15 Digital search process framework
- Work closely with other internal and external departments to develop fully integrated search campaigns
Account Management and Reporting
- The Paid Search Manager will be required to ‘own' all aspects of their clients' accounts
- Establish and update budgets caps and ensure accounts are pacing properly
- Create and execute against the ‘optimization calendar', which includes negative search term optimization, ad testing, keyword expansion, etc.
- Present ideas for future marketing expansion or optimization
- Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
- Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts
- Create campaign insights for quarterly business reviews
SEM and General Advertising Knowledge
- Stay current on industry trends and best practices,
- Think creatively and develop tools and innovative tactics to improve efficiencies
- Aid in creation of new business presentations
- Work with, and in some cases direct, a team of cross-channel marketers.
Skills/Experience Required:
- 4+ plus years of paid campaign management experience required
- Bachelor's Degree (Math or Linguistic discipline preferred)
- Experience with Google Analytics
- Extensive experience with Google AdWords Editor and Bing Ads Editor
- Knowledge of all PPC metrics and definitions
- Technical and analytical mindset
- High proficiency with Microsoft Excel, Word and PowerPoint (in addition to Google Drive Stack)
- Google Certification (Fundamentals), Analytics and Advanced Certification is a plus
- Excellent attention to detail and the ability to effectively multi-task
- Excellent written communication and interpersonal skills
Skills/Experience preferred:
- Experience with Bid Management tools such as Marin or QuanticMind
- Experience with 3rd party tracking
- SEO, Display and Affiliate Management experience is a plus (hands-on experience and/or exposure to)
- Multi-lingual is a plus
ID: 19260434
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