Marketing Director

Position Purpose:

Lead the end-to-end marketing strategy of a highly recognized brand in Mexico, with strong focus on product innovation, brand development, and go-to-market execution for national and international markets.

Key Responsibilities:

• Develop and execute the full product lifecycle, from consumer insights and product concept to market launch and post-launch tracking.
• Lead 360° brand strategies across ATL, BTL, digital, and in-store channels.
• Define pricing, brand architecture, product portfolio, and channel segmentation.
• Partner with R&D and Operations to drive profitable and technically viable innovation.
• Manage marketing budget and P&L to ensure cost-efficiency and business impact.
• Drive consumer research, product testing, sensory validation, and brand equity studies.
• Lead and develop a high-performing marketing team with a focus on creativity, execution and speed-to-market.
• Build strong cross-functional alignment with Sales, Trade Marketing, Innovation, Supply Chain, and General Management.

Ideal Candidate Profile:

• +12 years of experience in marketing, brand management, or innovation roles in food, beverage, or FMCG companies.
• Proven success in launching new products, managing category growth and repositioning established brands.
• Deep understanding of Mexican consumers and emerging trends in the confectionery sector.
• Strong leadership, communication, and cross-functional project management skills.
• Advanced English proficiency (spoken and written).

Monthly Salary Range: Up to $150,000 MXN net

Benefits: Superior to law (negotiable based on experience)

Search Type: Confidential – only shortlisted candidates will be contacted.