Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive and sustainable. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers who take pride in how our work changes the world for the better.

JOB DESCRIPTION

Marketing Partner Specialist

You will report to: Director Marketing Americas

Job's workplace type: Hybrid

Located in: Santa Fe, Mexico City.

Role Description

You will develop an understanding of RA partner GTM programs, customer segments, industries and partners. You will support partners with tools and enabling campaigns to support demand generation strategies with partners. You will be the primary marketing contact for the tools that support the Partner execution, ensuring a smooth and productive partner relationships by managing daily activities. You will work with the internal partner team (Market Access) participating in regular team calls, in-person meetings and planning sessions. You will also be the primary marketing contact for the Partner Marketing Managers that drive the partner marketing strategy, to support the annual joint marketing plans and programs in collaboration with the partners. You will constantly monitor performance and results and drive reviews to improve and address challenges. Your role supports driving a streamlined and efficient partner ecosystem that steers the growth of Rockwell Automation's businesses within USA and Canada.

Responsibilities

• Manage the co-marketing program, inclusive of tools, processes and reporting to drive demand
• Create SOPs for processes touching partner marketing
• Measure effectiveness of programs and campaigns, including lead management
• Track content usage
• Participates in strategic planning discussions with executive marketing and sales partner management teams to give input into integrated partner marketing plans
• Supports quarterly reviews with partners
• Works closely with the Market Access team and territory team at RA to identify business priorities
• Support joint marketing plans with partners
• Work with RA global marketing to improve effectiveness and drive results
• Supports partner marketing onboarding and enablement
• Supports premier NA company events beforehand, onsite, and post event
• Participates in partner communication activities
• Promote teamwork and collaboration across multiple functions and business units, always with the partner/customer in mind

Requisitions:

• 5+ years of relevant work experience in partner or alliance marketing, solution marketing, demand generation in industrial or high-tech companies
• 3+ years of experience designing and executing joint marketing plans with partners in Americas
• Bachelor's degree in marketing, business, or relevant field of study
• Demonstrated success in marketing roles that are partner-facing and field-facing
• Business partnering capability to get alignment with sales organization and partners on marketing plan
• Ability to navigate and resolve complex situations involving multiple stakeholders
• Advanced planning and organization capabilities for execution of priorities
• Able to balance between providing strategic oversight and hands-on execution
• English Fluency
• Ability to travel regionally
• Familiarity with ZiftOne, Salesforce CRM and PowerBI. Other marketing tech stack experience.
• Experience in a business-to-business (B2B) environment, products/services required; software experience.