We are looking for a BTL Specialist to lead offline marketing execution across IR (Independent Retailer) channels. You will manage promotional materials, PSI tracking, vendor coordination, and in-store display compliance to strengthen brand presence and boost sales.

Responsibilities:

• Plan and distribute POP materials to IR stores
• Monitor PSI (demo units, promotional items) and analyze inventory data
• Coordinate with vendors for timely production and delivery
• Conduct store audits to ensure display and branding standards
• Support sales team in promotional rollouts

Requirements:

• 2+ years in mobile/consumer electronics or retail marketing
• Experience with PSI analysis and vendor management
• Strong attention to detail and field execution
• Availability to travel frequently within the region