Job Title: Digital Marketing Specialist

Department: Marketing

Reports to: VP Marketing

Classification: Full Time, Exempt

Location: Mexico City (POLANCO)

JOB SUMMARY:

3+ years of hands on email marketing experience with a major CRM platform. The Digital Marketing Specialist will support Digital Marketing Operations in the planning, tracking, and execution of marketing activities for FARMASI USA, including promotions, product launches, campaigns, and content management across various digital platforms. This role offers cross department collaboration, and the opportunity to work for a company that continues to expand globally. The ideal candidate will demonstrate strong attention to detail, excellent organizational abilities, clear communication skills and professional level of English

Essential Duties and Responsibilities:

EMAIL MARKETING

• 3+ years of experience executing email campaigns using a major CRM platform (Salesforce, HubSpot, Marketo, Klaviyo, etc.)
• Working knowledge of SMS and push notification marketing
• Familiarity with digital communication best practices (deliverability, design, compliance)
• Experience with segmentation, personalization, and marketing automation workflows
• Strong analytical skills and attention to detail
• Basic HTML/CSS is a plus
• Self-starter attitude with strong organizational skills and the ability to manage multiple projects

• Support translations from English to Spanish as well as coordinate approval process for translations in other languages.

• Support coordination and execution of the digital communication process to ensure execution and accuracy.

• Conduct website audits as necessary to ensure accuracy and optimal user experience.

Bonus Points For

• Certifications in platforms like HubSpot, Salesforce, or Klaviyo
• Experience in eCommerce or SaaS environments

Qualifications/Knowledge, Skills, and Abilities Requirements:

• Professional level of English.

• Bachelor's Degree or higher in Marketing, Communications, Business, or a related field.

• 3 years of relevant Digital Marketing experience.

• Exceptional written and oral communication skills.

• Highly organized, detail-oriented, and capable of managing multiple projects

simultaneously.

• Flexible schedule, occasionally available for evenings and weekend events.

• Self-motivated and resourceful, capable of performing effectively under pressure in a

dynamic environment.

Company Overview:

Farmasi is a family-owned beauty, skincare, and wellness company headquartered in Turkey,

operating in the U.S. since 2019. Our North American headquarters are located in Miami,

Florida. Known for rapid growth within the network marketing industry, Farmasi is dedicated to

delivering high-quality, affordable products and exceptional customer service. Upholding the

legacy of founder Dr. C Tuna, Farmasi champions diversity, inclusion, and equal opportunity,

welcoming all employees to contribute authentically to our dynamic team.