Essential Functions Statement(s)

• Strategic Planning & Execution:
• Develop and implement marketing strategies aligned with business objectives.
• Plan and execute integrated marketing campaigns, including digital, print, social media, and events.
• Monitor industry trends and competitive landscape to identify opportunities for growth.
• Brand & Content Management:
• Ensure consistent brand messaging across all marketing channels.
• Oversee content creation, including website, social media, email marketing, and collateral.
• Develop compelling storytelling and messaging to enhance brand positioning.
• Digital Marketing & Lead Generation:
• Manage SEO, PPC, social media, and email marketing campaigns.
• Analyze campaign performance and optimize for maximum ROI.
• Leverage marketing automation and CRM tools to nurture leads and improve conversion rates.
• Market Research & Analytics:
• Conduct market research to understand customer needs, behaviors, and trends.
• Use data analytics to track performance metrics and report on key marketing KPIs.
• Provide insights and recommendations to improve marketing effectiveness.
• Team Leadership & Collaboration:
• Work cross-functionally with sales, product, and other departments to align marketing efforts.
• Manage relationships with external agencies, vendors, and media partners.
• Lead and mentor junior marketing team members.

Qualifications & Skills:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, with at least 2 years in a managerial role.
• Strong knowledge of digital marketing strategies, including SEO, PPC, and social media.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms.
• Excellent communication, project management, and analytical skills.

We offer: a competitive salary plus benefits above those required by law.