PR Lead Gaming/Tech Industry

Are you a PR professional with experience in the gaming industry and a passion for technology ? Then this role is made for you.

Responsibilities:

• Develop a marketing communications plan including strategy, goals, budget and tactics;
• Global press release development and dissemination
• Planning strategies of new product launch
• Develop media relations strategy, seeking in tech, gaming, business and general medias/KOL;
• Manage cooperation with Tech KOL product review
• Coordinate all public relations activities;
• Direct social media teams to engage audiences across traditional and new media;
• Manage media inquiries and interview requests;
• Create content for press releases, byline articles and keynote presentations;
• Monitor, analyze and communicate PR results on a quarterly basis;
• Collaborate with agencies and other Brand partners;
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis;
• Manage media gathering offline activities;
• Build relationships with thought leaders to grow industry awareness;
• Crisis communication;

Requirements:

• Experience working in Gaming/Tech Industries (must)
• Business English Communication
• 5+ working experience in public relations required;
• Proven track record designing and executing successful public relations campaigns at both a local and national level;
• Strong relationships with both local and national business and industry media outlets;
• Experience press release localization skills;
• Exceptional writing and editing skills;
• Solid experience with social media copywriting and crisis dealing including Facebook, Instagram and TikTok, etc.
• Event planning experience;