We are seeking a creative and results-driven Senior Social Media Specialist to join our digital marketing team. This role requires a strategic thinker with hands-on experience managing multi-channel campaigns and growing brand presence online. If you're passionate about social media and digital trends, we'd love to hear from you.

Key Responsibilities:

• Develop and execute digital marketing campaigns across multiple channels, including social media, display advertising, and search engine marketing (SEM).
• Manage day-to-day operations of our social media platforms to promote our brand and products and drive traffic to our website or e-commerce platforms.
• Maintain and regularly update the content calendar.
• Collaborate with designers to ensure visually appealing and effective posts.
• Engage with followers by responding to comments and messages, and document key feedback in our tracking system.
• Prepare weekly and monthly performance reports, analyzing results to identify strengths, weaknesses, and opportunities for improvement.
• Monitor competitors' social media activity to inform strategy and stay ahead of industry trends.

Requirements:

• Minimum of 3 years of experience in a similar role.
• Fluent in English and Spanish, both written and spoken.
• Demonstrated experience using social media platforms and interpreting performance data for reporting and strategy.
• Proficient across major social media platforms such as Facebook, Instagram, and TikTok.
• Google Analytics certification is a plus.