Customer Analytics Manager for HP.com

Description -

Applies advanced subject matter knowledge to solve complex business issues and is regarded as a subject matter expert. Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers/clients. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives. May provide mentoring and guidance to lower level employees.

Individual who has hands on experience with a focus on numbers and querying databases to build out usecases and dashboards.

Knowledge and Skills:

• Analyzing customer data to better understand customers
• Leverage the customer data to create segments for targeting and experimentation
• Enrich the customer data with firmographic and intent data
• Evaluate cross-sell, loyalty and retention programs
• Evaluate marketing performance
• Provide subject matter expertise on CDP
• SMB business experience and SQL are all nice to have but the core is still "Customer Analytics and someone with experience with analyzing customer data to improve performance"
• Customer retention programs
• Cross-sell programs
• Known user acquisition program
• Customer Data Platform (CDP) and clean room concept for utilization of data (so ability to centralize all data that can be leveraged across platforms/programs.
• Lead customer loyalty programs (points system, etc)
• Logged in customer analysis (private stores, etc)
• Creating an ideal customer profile with different levers for purchase propensity
• Ability to run Churn reduction programs
• Strong desire to create customer segments to get to the right people with the right message from the most effect channel

Hard skills:

• Analytics
• SQL
• Visualization: PowerBi/tableau/Looker/Datastudios
• SFMC
• Tool usage for BRD lead acceleration: Outreach. Coversica

Job -
Marketing

Schedule -
Full time

Shift -
No shift premium (Mexico)

Travel -
25%

Relocation -
No

EEO Tagline -

HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.