We are looking for a BTL Specialist to lead offline marketing execution across IR (Independent Retailer) channels. You will manage promotional materials, PSI tracking, vendor coordination, and in-store display compliance to strengthen brand presence and boost sales.
Responsibilities:
Plan and distribute POP materials to IR stores
Monitor PSI (demo units, promotional items) and analyze inventory data
Coordinate with vendors for timely production and delivery
Conduct store audits to ensure display and branding standards
Support sales team in promotional rollouts
Requirements:
2+ years in mobile/consumer electronics or retail marketing
Experience with PSI analysis and vendor management
Strong attention to detail and field execution
Availability to travel frequently within the region
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