We are looking for a strategic and self-driven Social Media & Campaign Specialist to join our team. This is not a junior or entry-level position. We need someone who can independently lead and execute social media strategy, campaign planning, and visual content creation across various platforms. You will work closely with cross-functional teams — including Sales, Public Relations, and Proposal Development — to craft powerful digital narratives that elevate our brand and support revenue-generating initiatives.

Key Responsibilities:

• Develop and execute social media content strategy across all major platforms.

• Write original and engaging copy tailored to different platforms and audiences.

• Translate PR stories, case studies, and sales content into compelling digital campaigns.

• Partner with the Sales team to design social media strategies for proposals, trade shows, and business development efforts.

• Create polished visual content using tools like Canva or similar.

• Monitor campaign performance and adjust strategies for optimization.

• Manage the content calendar, ensuring consistent brand tone and message.

• Act as a digital advisor to internal stakeholders, recommending best practices and new ideas.

Qualifications:

• 3+ years of experience in social media marketing, campaign management, or digital content creation.

• Strong copywriting skills in English; ability to write for a U.S. audience.

• Proven experience supporting sales or B2B teams through social media campaigns.

• Proficiency with Canva or similar design tools.

• Comfortable working independently and guiding non-expert stakeholders.

• Strong project management and communication skills.

• Experience with analytics tools and data-driven campaign optimization is a plus.

Preferred Qualifications:

• Experience working with senior living, healthcare, hospitality, or similar industries.

• Familiarity with cross-functional environments and supporting multiple departments.

• Creative mindset with a focus on storytelling and brand voice development.