Marketplaces Leader

Description -

Applies developed subject matter knowledge to solve common and complex business issues within established guidelines and recommends appropriate alternatives. Works on problems of diverse complexity and scope. May act as a team or project leader providing direction to team activities and facilitates information validation and team decision-making process. Exercises independent judgment within generally defined policies and practices to identify and select a solution. Ability to handle most unique situations. May seek advice to make decisions on complex business issues.

Responsibilities:

• Manage marketing campaigns in the main marketplaces (Mercado libre, Amazon, Magalu, Falabela, among others).
• Plan, execute and measured web or interactive marketing programs and technologies to reach online customers or internal audiences.
• Plan, execute, and measure a business or country's online customer experience strategy and roadmap.
• Develop and drive editorial strategies and content for online properties, landing pages, or websites.
• Provide internet consultancy to recommend best-fit solutions, including look and feel, navigation experience, and information architecture, to meet marketing or business objective.
• Establish, track, and measure business group or country measurements of success such as web traffic, revenue and leads generated, TCE.
• Manage and direct assigned agencies or contractors as needed.
• Manage program budgets as assigned.

Education and Experience Required:

• BA or BS degree in Communications, Marketing or Computer Science.
• Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies.
• 5+ years of experience in interactive marketing or customer experience/user interface.

Knowledge and Skills:

• Solid writing and editing for the web - some peer or manager edits typically needed.
• Solid web analytical skills (measurement, ROI, forecasting).
• Organization and program management skills.
• Ability to link interactive plans and activities to business results.
• Solid knowledge and understanding of interactive media, tools, and technologies (all channels and pricing models).
• Solid knowledge of Internet principles and website production.
• Solid knowledge of direct marketing and CRM.
• Maintain HP marketing management systems as needed.

Job -
Marketing

Schedule -
Full time

Shift -
First Shift (Mexico)

Travel -

Relocation -

EEO Tagline -

HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.