Job Title: Senior Marketing Executive

Job Specifications

• Area: Marketing
• Work Schedule: Full time
• Location: Remote (Long Term Home Office)
• Language: English Level B2, C1, C2,
• Mid Senior Level
• Experience: Minimum of 3 years
• Education: Bachelor's degree in marketing, Business Administration, or a related field.
• Preferred Applicant Location: Puebla, Mexico City or Anyware in Mexico
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As our Senior Marketing Executive, you'll be expected to work with Innormax line management professionals to provide a multi-brand focus that helps fulfill our Marketing Calendar.

Activities include:

Working with the Innormax Team to,

• Coordinate the development and design of a company's promotional materials, such as brochures, newsletters, websites, and social media posts.
• Create messaging strategies and marketing campaigns to enhance brand awareness and inform consumers about the company and its products or services.
• Liaise with Public Relations departments and media professionals to publicize the company and its offerings.
• Work closely with individual sales and marketing people to help direct, support them in achieving company sales goals

Job Summary:

We are seeking an experienced and dynamic Senior Marketing Executive to join our team. The ideal candidate should have VAR experience and will be responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones. The Senior Marketing Executive will oversee a team of marketing professionals and work closely with other departments to ensure the success of marketing initiatives.

Responsibilities:?

• Develop and Implement Marketing Strategies: Create comprehensive marketing plans and strategies that align with the company's goals and objectives. This includes digital marketing, content marketing, social media, email campaigns, and more.
• Brand Management: Ensure consistent brand messaging across all channels and marketing materials. Develop brand guidelines and maintain brand integrity.
• Market Research: Conduct market research to identify trends, opportunities, and competitive landscape. Use this data to inform marketing strategies and decisions.
• Campaign Management: Plan, execute, and monitor marketing campaigns across various channels. Analyze campaign performance and make data-driven decisions to optimize results.
• Team Leadership: Manage and mentor a team of marketing professionals. Provide guidance, support, and performance feedback to ensure team success.
• Budget Management: Develop and manage the marketing budget. Allocate resources effectively to maximize ROI on marketing efforts.
• Collaboration: Work closely with sales, product development, and other departments to ensure alignment and support for marketing initiatives. Collaborate on cross-functional projects.
• Analytics and Reporting: Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing efforts. Prepare regular reports for senior management.
• Customer Engagement: Develop strategies to engage with customers and build strong relationships. Implement customer feedback mechanisms to improve marketing efforts.

Additional responsibilities include:?

• Suggest new marketing strategies from campaign analysis (and help bring them to life!)
• Help design and fulfill our Marketing calendar!
• Monitor software industry trends
• Research new marketing methodologies
• Ability to work with data, make sense of it, and clearly communicate findings
• Excellent Microsoft Office knowledge (Excel, Word, PowerPoint, etc.)
• Website design, planning and administration (preferably in WordPress)
• Planning and execution of marketing campaigns and activities (designed from your data findings)
• Ability to work in (virtual) teams. To get a specific job done often requires working together with many colleagues spread out in different countries

Qualifications:?

This position is a fit for you, if:?

• You have experience in identifying data-driven growth opportunities (social media, website and email campaign analysis)?
• You are a fast, self-motivated leader?
• You have experience in discovering actionable items for the team to increase performance?
• You enjoy a fast-paced work environment, have high attention to detail, and enjoy leading others in achieving team goals??
• Proven experience as a Senior Marketing Executive or similar role, with a strong track record of successful marketing campaigns.?
• In-depth knowledge of digital marketing, social media, content creation, and SEO/SEM.?
• Strong leadership and team management skills.?
• Excellent communication and interpersonal skills.??
• Analytical mindset with the ability to interpret data and make data-driven decisions.?
• Creative thinking and problem-solving abilities.?
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM software, marketing automation platforms).?