ABOUT US:

Balfour & Co has a long and successful history, providing products that mark special moments and achievements in people's lives. From our start in 1913 to today, the company has grown and evolved in many ways but the quality of our products and our commitment to our people have been at the highest standards throughout this long history.

Balfour & Co is the world's largest Collegiate and High School commencement services company, leading the industry in digital product innovation by helping students and their families celebrate the most meaningful moments in their lives. Operating under the Balfour®, GradImages®, University Photo®, Gaspard®, ArtCarved®, KeepSake® and Taylor Publishing Company®, the Company provides personalized products such as class jewelry and apparel, yearbooks and commercial printing, graduation cap and gowns, announcement products and photography through digital marketing technology, personal in-school deliveries, and customized school assortments. To learn more visit Balfour.com, the destination for Graduation products, and GradImages.com, the industry's largest commencement photography platform.

POSITION SUMMARY:

Responsible for product merchandising, continuous consumer experience improvements (UI/UX), search engine optimization, and promotions for several company/partner websites.

This leader will partner with marketing to effectively communicate promotional messages on the website. In addition, you will research marketplace trends and work with the product team to identify new business opportunities. Creativity and agility will be required as you develop strategies to drive awareness and sales of products. Key KPIs will include project completion, and ecommerce conversion rates.

ESSENTIAL POSITION FUNCTIONS:

• In conjunction with the VP Ecommerce - lead a team to achieve outlined projects.
• Execute site merchandising for products and/or brands.
• Develop with marketing/product teams to develop best in class product content, including imagery, specifications, and cross sell/up sell.
• Implement processes, tools, and best practices to drive efficiency.
• Assist in validating and correcting attribute data in our PIM system.
• Collaborate with the creative team to create the best possible online experiences for our buyers and prospects.

EDUCATION/EXPERIENCE:

• Bachelors' degree required
• 2-3 years of eCommerce experience
• 1+ years in online merchandising and site optimization or equivalent educational experience
• Understanding of key traffic drivers for online revenue.
• Background in Google Analytics and Data Studio
• Knowledge of ecommerce technology and how they integrate to drive the online experience.
• Experience with usability, customer journey mapping, and user experience design.
• Strong written and verbal communication skills
• Self-starter with ability to thrive in a highly dynamic environment; able to work with minimal supervision
• Strong collaboration skills.

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

Balfour & Co. is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.