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Marketplace Digital Advertising Manager LATAM
Si el reclutador te contacta podrás conocer el sueldo
The Estée Lauder Companies en
Sobre el empleo
Categoría: Mercadotecnia - Publicidad - Relaciones Públicas
Subcategoría: Publicidad
Educación mínima requerida: Universitario titulado
Detalles
Contratación:
PermanenteHorario:
Tiempo completoEspacio de trabajo:
HíbridoBeneficios
- Prestaciones de ley
- Fondo de ahorro
- Plan de carrera y crecimiento
Descripción
Who We Are:
The Estée Lauder Companies is the global leader in prestige beauty — delighting consumers with transformative
products and experiences, inspiring them to express their individual beauty. We are the only company focused
solely on prestige makeup, skin care, fragrance, and hair care with a diverse portfolio of 25+ brands sold in
approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and
imagination — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our
founder Estée Lauder.
We connect with our customers anytime, anywhere, from any device. We offer a collaborative work environment
and are committed to innovation, working with the best tools and technologies available to help our shoppers
seamlessly navigate the digital world of beauty. Our Global Online function is home to bold technologists,
marketers, and ecommerce innovators who are shaping the future of beauty.
What You'll Do:
As the Regional Manager of Marketplace Digital Advertising, you will be responsible for leading both the
planning and hands-on execution for campaigns across key marketplace platforms. You will partner closely with
local markets, agency teams, and global cross-functional stakeholders to align media strategies to meet brand and
marketplace objectives. This role requires a strong background in campaign planning, execution, optimization,
performance analysis, and KPI-driven reporting, along with the ability to guide regional investment strategies and
drive continuous improvement across markets.
Regional Collaboration
• Drive the development of marketplace media strategies across key partners in the region, ensuring
alignment with brand objectives and business goals.
• Support the day-to-day management of the agency responsible for marketplace media, ensuring high quality execution, accountability, and continuous performance improvement.
• Partner with local markets, agency partners, and global cross-functional teams to coordinate campaign
execution, testing roadmaps, and seasonal priorities.
• Collaborate with the Regional Online Director to manage campaign budgets, pacing, and investment
strategies, providing data-driven recommendations.
• Align media initiatives with retailer promotional calendars and commercial strategies to maximize
performance impact.
• Partner with the global media team to ensure consistent, accurate, and actionable campaign reporting for
local, regional, and global stakeholders.
Hands-On Campaign Execution and Optimization
• Execute campaigns directly within marketplace platforms, including keyword research, bid management,
and targeting strategies.
• Optimize keyword campaigns to improve visibility, efficiency, and return on ad spend using performance
data and testing methodologies.
• Monitor and analyze campaign performance in real time, implementing ongoing refinements to drive
scale and conversion.
• Collaborate with global cross-functional partners to adapt and localize media assets for each platform's
requirements and brand objectives.
• Stay informed on keyword trends, competitive benchmarks, and platform innovations to continuously
enhance campaign performance.
Qualifications:
• 7-10 years of experience in planning and executing full funnel campaigns and on-site sponsored search
management, preferably within the retail sector.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven track record of developing and executing successful sponsored search campaigns.
• Strong understanding of retailer advertising platforms and campaign optimization techniques.
• Excellent project management and communication skills.
• Proficiency in using retailer-specific advertising platforms (e.g., Amazon Advertising, Mercado Libre Ads,
Walmart Media Group).
• Analytical mindset with the ability to derive actionable insights from campaign data.
• Creative thinking and the ability to contribute innovative ideas to campaign development.
• Excellent project management and communication skills.
• Bilingual English and Spanish Required
Recuerda que ningún reclutador puede pedirte dinero a cambio de una entrevista o un puesto. Asimismo, evita realizar pagos o compartir información financiera con las empresas.
ID: 20384008