Job Description

MARKETING MANAGER - FLAVORS AND EXTRACTS

Have you ever wondered how all the food & beverages you consume taste the way they do, why some make you crave more, and some you want to avoid? This is an opportunity for you to be part of it all.

If your curiosities and creativity are not satisfied in your current role

If you want to exercise your eye for trends to support the growth of established and upcoming brands

If you want to excel at becoming a marketer who believes data and creativity go hand in hand, this is your role.

Let's be Taste Buds!

DESCRIPTION

We are looking for an individual with an excellent eye for new products, a love for food, and creative skills to join as an essential marketing team member. This position fits within the global customer engagement (Nurture) function within Marketing.

Along with leading the "what next in food" dialogues with our customers, responsibilities include;

• Ownership of marketing insights that fuel consumer preferences
• Be on top of food trends, and have a culinary-inspired approach to solving customer problems
• Pulse on global brands and insights
• Work closely with a wide set of customers, from CPG to Food Service customers
• Works cross-functionally in the organization and has customer-facing interactions.
• Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting
• Time management and organization skills in order to plan and execute both large and small marketing projects and initiatives
• Proficient with marketing-related software programs (mintel, euromonitor, taste wise, etc)
• Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
• Marketing intelligence for pricing.
• Marketing strategies that focus on a Sensient internal environment, especially its employees (endomarketing).

You will be a pivotal member to help define what success looks like for Sensient.

WHAT WILL YOU BE DOING?

Customer Engagement:

• Manage the customer nurture phase of the relationship.
• Build customer-centric ideas using "taste" as your guiding light. This includes generating product concepts using market insights, customer briefs and cross-functional input.
• Develop customer success plan in collaboration with Sales and R&D.
• Provide input to annual category/business strategy
• Assist in outbound or inbound marketing activities by demonstrating expertise in content development, advertising, trade shows, etc.)
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities.
• Determines gross-profit plans by item and product line according with market price and performance and by forecasting according to annual sales quotas for regions.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating proactive customers' presentations.
• Prepare and renewal capabilities presentation and prepare monthly trends flyer for customers.
• Sustains rapport with key accounts by making periodic visits.(VOC)
• Organize with sales department and R&D sales meetings to promote NPD's, launches and general trends, market and products information.
• Provides information by collecting, analyzing, and summarizing market data by segments and trends.
• Organizing Sensient presence in events like Food technology Summit, food forum or any trade show required.
• Analyzing trade shows conversion rates and the effectiveness of promotions to determine what drives sales are effective.
• Analyze information with Sales area to develop account cards information for MKT and sales strategy.

Content Creation & Creative Lead:

• Point of contact for collaborating with agency partners to create new digital assets.
• Work closely with the PR and Digital team to generate content demonstrating Sensient's knowledge and expertise in the category.
• Work closely with PR and R&D to write original content on technologies and flavor trends
• Manage creative aspects of communication, such as presentations, newsletters, events and product collaterals.
• Liaises with agency partners on amplifying marketing messages.
• Work with global marketing peers and sales team to ensure all content is consistent with brand guidelines.

Market Insights & Trend Spotting:

• Conduct market research to understand consumer needs, habits, and trends.
• Assist in analyzing marketing data to help shape future strategies.
• Skilled at using data to identify trends and translate them to actions.
• Closely monitor the portfolio landscape, including competitive launches

KNOWLEDGE, SKILLS, ABILITIES:

• 4-7 years of experience in a marketing or culinary or creative agency role, preferably in the food or flavor business
• Degree in Food Science, Social Sciences, Marketing. MBA preferred
• Must possess strong communication skills
• Ability to partner with business leaders and provide strategic support
• Should be a creative thinker and team player, enjoy customer contact and work in a fast-paced environment.
• Working knowledge of the creative platform

Core Competencies:

• Business Acumen
• Creative Curiosity
• Dealing with Ambiguity

About Sensient Flavors & Fragrances

Sensient Flavors & Extracts Group develops, manufactures, and distributes flavor and extracts systems found in thousands of consumer products worldwide. The Company's specialty systems are essential components of food, beverage, household, and personal care products. Sensient's value-added flavors and ingredients enable our customers to excel in highly competitive global markets. The Flavors & Extracts Group is located in Hoffman Estates, Illinois.

About Sensient Technologies Corporation

Sensient Technologies Corporation is a leading global manufacturer and marketer of colors, flavors, and ingredients. Sensient employs advanced technologies at facilities worldwide to develop specialty food and beverage systems, cosmetic and pharmaceutical systems, inkjet and specialty inks and colors, and other specialty and fine chemicals. The Company's customers include major international manufacturers representing most of the world's best-known brands. Sensient is headquartered in Milwaukee, Wisconsin.

As a dynamic and diversified global leader, we offer an excellent salary and comprehensive benefits package. For more information, visit our website at http://www.sensient.com.

Equal Opportunity Employer

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