The Media Marketing Manager contributes to the creation of PPG COMEX strategy to communicate with different audiences by reaching sales and organizing the different levels of communication: inspiration, entertainment and education. You will lead an excellent-quick and dynamic implementors team, who met the strategic requirements while they maximize budgets and meet timelines by challenging the media planning and influencers marketing by having a vision for performance and qualitative plans.

Key Responsibilities

· Define the diffusion strategy for company, leading media, sponsorships, events and influencer marketing and collaborating with the areas to have a coordinated effort plan in the company.

· Define annual diffusion strategy as a response of the business objectives.

· Media: you will need to define plans that met the strategy need and indicators: national plans, help build regional plans and develop a hub to help our concessionaires build better plans.

· Media Indicators and build a norm for our company (TV, magazines, radio, cinema, and billboards).

· Coordinate creativity needs and material development process for each media partner.

· Control and monitoring of a media buying budget per event or type of projects.

· Define campaigns based on the business strategy requested through the marketing partners.

· Sponsorships: Select main sponsorships for the brand that met the business objectives. Negotiate the in totally agreement on procurement and accomplish them in time and brand quality.

· Influencer Marketing management with clear annual plan and brand Indicators, in total agreement on omnichannel direction.

· Manage customer relationships, engaging them in value-added activities.

Qualifications

• 6-8 years experienced managing media and agencies (managing national brands with regional reach, budget management, execution, creativity, negotiation and management of different projects simultaneously).

• Bachelor´s Degree and knowledge of Mexico media market

• English advanced

• Availability to travel 25%