About the Role

We are looking for a strategic and hands-on Senior Marketing Manager to lead and execute the marketing strategy. This position plays a critical role in strengthening our brand positioning, generating qualified leads, and supporting the company's growth objectives in both national and international markets.

Key Responsibilities

Strategy and Planning

• Design and implement the annual marketing strategy aligned with the business goals of each unit.
• Define and monitor marketing KPIs, ROI and performance metrics.
• Develop segmentation, value proposition and go-to-market plans for each segment.

Brand and Communication

• Strengthen brand presence in B2B.
• Lead external communication strategies, including PR, events, media presence, and digital campaigns.
• Oversee the development of marketing materials, product sheets, corporate presentations and content for different audiences.

Digital Marketing and Demand Generation

• Drive lead generation campaigns through digital channels (SEO/SEM, LinkedIn, email marketing, etc.).
• Collaborate with the sales team to align messaging, support pipeline growth and enable account-based marketing (ABM).

Market Intelligence and Product Positioning

• Analyze market trends, competitors, and customer insights to refine positioning.
• Collaborate with product and commercial teams to design effective product launch strategies.

Team and Stakeholder Management

• Lead and mentor a high-performing marketing team and external agencies.
• Coordinate with internal stakeholders.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related fields (Master's preferred).
• 8+ years of experience in B2B marketing, ideally in telecom, IT or infrastructure industries.
• Solid understanding of marketing for complex B2B environments.
• Experience managing multi-channel marketing campaigns and digital tools (CRM, automation platforms, analytics).
• Excellent communication skills in English and Spanish.
• Strong leadership, analytical and project management abilities.

Preferred Skills

• Knowledge of wholesale telecom.
• Experience in lead nurturing, customer journeys and sales enablement tools.
• Familiarity with ESG communication or investor branding is a plus.