Job Description

Product Marketing Manager, Competitive Intelligence

Customer Service and Support software is a $30+ billion market that is growing at 17%+ each year. The top 10 vendors own 50% of the Market. The CRM world is as competitive as ever, our business is looking to our Competitive Intelligence team to increasingly influence the strategic direction of the company and product. In this role, you will become enriched with deep subject matter expertise in not only our competition but also the markets we serve. You'll have the opportunity to use this intelligence to influence the business across sales, marketing, product, success, etc. wherever you see opportunities. If you have a passion for driving broad and strategic impact to the business, driving initiatives, and working cross functionally, getting up on stage and getting our business passionate about our competitive position, this role is meant for you.

Responsibilities:

Conduct ongoing in-depth research on competitor go-to-market strategy and product capabilities by using a number of different sources including win/loss reports, secondary research (analyst reports, webinars, PR, etc.), and publicly available information.

• Support field teams with global competitive training (in partnership with Sales Enablement), scalable self-serve competitive assets (internal and external facing), as well as high touch support on sales deals and in competitive situations with customers (present to prospects and customers if needed).
• Support the delivery of regular cadence of company-wide briefings and department specific updates (Company all hands, Product Summits, C-staff meetings, Sales Kickoff, Sales & Success Training) to deliver competitive insights.
• Work with cross-functional teams (e.g., Product, Marketing, Sales, Finance, and Legal) to ensure competitive insights and the CI team's POV are incorporated into decision making.

Requirements:

• 3+ years of CI, market intelligence, sales, and/or pre-sales experience.
• Technical proficiency and curiosity. You enjoy getting into the details with software products.
• Able to distill large amounts of information into compelling stories and presentations.
• Comfortable making pitches in front of live audiences.
• Experience driving strategic programs across the business.

Preferred:

• Experience working in the CRM/Customer Engagement space (Customer Service, Sales Automation, Marketing Automation).
• Familiarity and experience with competitive analysis and communicating to a diverse audience.
• Proven understanding of enterprise software or SaaS economics; comfortable reviewing a 10-K or S-1 to extract insights.
• Hands-on experience in performing analysis using one or more of the following technologies: SQL, Tableau, or another BI tool.
• Experience in market research and quantitative analysis, including building models and scenario planning.

Where we work:

This role will be onsite at our Mexico City office.

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