Job Summary

We are seeking a results-driven Marketing Manager & Social Media Expert to lead our digital marketing efforts across various platforms. This role requires a dynamic individual with a strong grasp of social media, paid advertising, content strategy, and performance metrics. Preference will be given to candidates with experience in the construction or assisted living industries-or a strong interest in learning the dynamics of these sectors.

Key Responsibilities:

• Content & Post Creation
  • Develop engaging, relevant, and visually compelling content tailored to target audiences
  • Write and schedule social media posts across Facebook, Instagram, and LinkedIn
  • Transform traditional marketing materials into dynamic digital ads
  • Video Editing

• Social Media Management
  • Manage daily activity on all major social platforms
  • Grow followers, engagement, and brand awareness
  • Stay on top of trends and implement best practices
• Advertising & Campaign Management
  • Create, manage, and optimize Meta (Facebook/Instagram) ad campaigns
  • Perform A/B testing for ad creatives and targeting
  • Monitor ad performance and adjust for optimal ROI and ROAS
  • Use PPC strategies to drive targeted traffic and conversions
  • Experience with Google Ads is a plus (not required)
• Analytics & Reporting
  • Track campaign performance, generate reports, and provide insights
  • Use metrics to improve future ad campaigns and content effectiveness
• Cross-Platform Growth
  • Open to learning and implementing strategies on additional platforms (e.g., TikTok, Pinterest, YouTube, etc.)

Qualifications:

• 2+ years of experience in digital marketing and social media
• Proficiency with Meta Ads Manager; experience with Google Ads is a bonus
• Strong copywriting and content creation skills
• Analytical mindset with experience in A/B testing and performance tracking
• Experience or familiarity with the construction and/or assisted living industries preferred
• Creative thinker with the ability to turn static content into compelling ads
• Self-motivated, organized, and eager to stay current on marketing trends
• Knowledge on Go High Level is a must

Preferred Tools/Platforms:

• Meta Business Suite / Ads Manager
• Canva, Adobe Creative Suite, or similar design tools
• Google Analytics, Google Ads (a plus)
• Scheduling tools (e.g., Buffer, Later, Hootsuite)