Job Title: Data/Business Intelligence Specialist (Marketing) Position Overview: As a Data/Business Intelligence Specialist within the Marketing team at VIPRE Security Group, you will play a crucial role in leveraging data-driven insights to optimize marketing strategies and enhance business performance. This position requires expertise in Salesforce (SFDC) and Pardot platforms, along with a deep understanding of marketing analytics and business intelligence principles. Key Responsibilities: 1. Data Management and Integration: ? Manage and maintain data integrity within Salesforce (SFDC) and Pardot platforms. ? Knowledge of High Velocity and Account Engagement is critical. ? Develop and implement data integration strategies to ensure seamless flow of information between systems. ? Collaborate with cross-functional teams to integrate marketing data with other business systems for comprehensive analysis. ? Extensive experience with the use of Zapier - creating process flows and updating existing ones already in place. ? Experience of working with multiple websites for one organization a benefit. 2. Analytics and Reporting: ? Utilize Salesforce and Pardot analytics tools to generate insights into marketing campaign performance, lead generation, and customer engagement. ? Develop and deliver regular reports and dashboards to track key marketing metrics and KPIs. ? Conduct ad-hoc analysis to uncover trends, identify opportunities, and inform strategic decision-making. 3. Marketing Automation: ? Design, implement, and optimize marketing automation workflows within Pardot to streamline campaign execution and lead nurturing processes. ? Leverage automation capabilities to personalize marketing communications and improve overall campaign effectiveness. ? Monitor and troubleshoot automation processes to ensure accurate and timely delivery of marketing assets. 4. Audience Segmentation and Targeting: ? Collaborate with marketing teams to develop audience segmentation strategies based on customer demographics, behaviors, and engagement patterns. ? Implement targeted marketing campaigns utilizing segmentation criteria to enhance relevance and engagement. ? Continuously evaluate and refine segmentation approaches based on performance feedback and data analysis. 5. Optimization and Continuous Improvement: ? Identify opportunities for process optimization and efficiency gains within Salesforce and Pardot platforms. ? Conduct A/B testing and experimentation to optimize marketing tactics, messaging, and audience targeting. ? Stay abreast of industry best practices, emerging technologies, and trends in marketing analytics to drive continuous improvement initiatives. Qualifications: ? Bachelor's degree in Marketing, Business Administration, Data Science, or related field. ? Proven experience (5 years) working with Salesforce (SFDC) and Pardot platforms, with demonstrated expertise in data management, analytics, and automation. ? Strong analytical skills and proficiency in data visualization tools (e.g., Tableau, Power BI) for reporting and dashboard development. ? Excellent communication and collaboration skills, with the ability to translate technical concepts into actionable insights for non-technical stakeholders. ? Detail-oriented mindset with a passion for leveraging data to drive business growth and marketing effectiveness. ? Relevant certifications in Salesforce and/or Pardot (e.g., Salesforce Certified Administrator, Pardot Specialist) preferred.