Join our dynamic sales and marketing team as a Market Research Assistant, where you will drive lead prospecting efforts and play a key role in our Account-Based Marketing (ABM) strategy. This role is crucial for identifying and engaging high-value prospects, optimizing outreach campaigns, and ultimately driving our sales objectives.
?Qualifications:
- Completed high school or unfinished bachelor's degree
- Fully bilingual English/Spanish
- Strong internet research skills
- Strong experience with Google search, LinkedIn, etc.
- Strong communication skills, including clear and concise writing and active listening
- A data-driven approach to analyzing and improving campaign strategies
- Excellent time management and organizational abilities
- Curiosity and a keen eagerness to learn and adapt in a fast-paced environment
- Ability to collaborate effectively with both sales and marketing teams
- Resilience and a positive attitude, with the ability to handle rejection and stay motivated
- Previous experience in market research is a plus
Responsibilities:
- Lead Prospecting:
- Help Implement effective cold outreach campaigns.
- Collect and share lead contact details with sales representatives and account managers.
- Maintain a robust database of prospective clients interested in our services.
- Meet regularly with the Business Development Manager team to refine outbound prospecting processes.
- ABM Strategy Participation:
- Work closely with sales and marketing to define and prioritize high-value target accounts.
- Conduct detailed research on target accounts to understand their business environment and needs.
- Develop personalized messaging and content for each target account.
- Use a multi-channel approach for effective reach, including email, LinkedIn, direct mail, and more.
- Engage in creative sessions to develop content that addresses specific challenges of target accounts.
- Continuous Optimization:
- Regularly review and refine marketing materials and messages based on performance data and feedback.
- Adjust targeting criteria, messaging, and channel mix to maximize outreach effectiveness.
- Relationship Building:
- Build long-term relationships with target accounts, nurturing leads with relevant content and continuous communication.
We offer:
- Competitive salary and a performance-based bonus scheme
- Full time contract
- Law benefits
- Medical and life insurance
- Career path and growth opportunities in business development