Join our dynamic sales and marketing team as a Market Research Assistant, where you will drive lead prospecting efforts and play a key role in our Account-Based Marketing (ABM) strategy. This role is crucial for identifying and engaging high-value prospects, optimizing outreach campaigns, and ultimately driving our sales objectives.

?Qualifications:

• Completed high school or unfinished bachelor's degree
• Fully bilingual English/Spanish
• Strong internet research skills
• Strong experience with Google search, LinkedIn, etc.
• Strong communication skills, including clear and concise writing and active listening
• A data-driven approach to analyzing and improving campaign strategies
• Excellent time management and organizational abilities
• Curiosity and a keen eagerness to learn and adapt in a fast-paced environment
• Ability to collaborate effectively with both sales and marketing teams
• Resilience and a positive attitude, with the ability to handle rejection and stay motivated
• Previous experience in market research is a plus

Responsibilities:

• Lead Prospecting:
• Help Implement effective cold outreach campaigns.
• Collect and share lead contact details with sales representatives and account managers.
• Maintain a robust database of prospective clients interested in our services.
• Meet regularly with the Business Development Manager team to refine outbound prospecting processes.
• ABM Strategy Participation:
• Work closely with sales and marketing to define and prioritize high-value target accounts.
• Conduct detailed research on target accounts to understand their business environment and needs.
• Develop personalized messaging and content for each target account.
• Use a multi-channel approach for effective reach, including email, LinkedIn, direct mail, and more.
• Engage in creative sessions to develop content that addresses specific challenges of target accounts.
• Continuous Optimization:
• Regularly review and refine marketing materials and messages based on performance data and feedback.
• Adjust targeting criteria, messaging, and channel mix to maximize outreach effectiveness.
• Relationship Building:
• Build long-term relationships with target accounts, nurturing leads with relevant content and continuous communication.

We offer:

• Competitive salary and a performance-based bonus scheme
• Full time contract
• Law benefits
• Medical and life insurance
• Career path and growth opportunities in business development