Select basic ads Ads can be shown to you based on the content you're viewing, the app you're using, your approximate location, or your device type. Object to Legitimate Interests Remove Objection Create a personalised ads profile A profile can be built about you and your interests to show you personalised ads that are relevant to you. Object to Legitimate Interests Remove Objection Select personalised ads Personalised ads can be shown to you based on a profile about you. Object to Legitimate Interests Remove Objection Create a personalised content profile A profile can be built about you and your interests to show you personalised content that is relevant to you. Object to Legitimate Interests Remove Objection Select personalised content Personalised content can be shown to you based on a profile about you. Object to Legitimate Interests Remove Objection Measure ad performance The performance and effectiveness of ads that you see or interact with can be measured. Object to Legitimate Interests Remove Objection Measure content performance The performance and effectiveness of content that you see or interact with can be measured. Object to Legitimate Interests Remove Objection Apply market research to generate audience insights Market research can be used to learn more about the audiences who visit sites/apps and view ads. Object to Legitimate Interests Remove Objection Develop and improve products Your data can be used to improve existing systems and software, and to develop new products Object to Legitimate Interests Remove Objection