Description Position at VIPRE Security Group **Job Description: NA Marketing Specialist** We are seeking a highly organized and detail-oriented Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for managing various aspects of digital marketing campaigns, including email campaigns in Pardot, Salesforce operations, A/B testing, data analysis in Excel, and supporting tasks as needed. Experience with LinkedIn advertising is desirable but not mandatory. **Responsibilities:** Develop, implement, and optimize email marketing campaigns using Pardot to engage our target audience and drive conversions. Utilize Salesforce for campaign setup, lead managemnt, and performance tracking, ensuring alignment with sales objectives and strategies. Plan and execute A/B tests to optimize campaign performance and deliver actionable insights for continuous improvement. Use Excel for data manipulation, analysis, and reporting to extract meaningful insights and support decision-making processes. Stay informed about the EMEA tech market landscape, including market trends, competitor activities, and customer behaviours. Work independently to manage assigned tasks and projects, demonstrating strong initiative and ownership of deliverables. Maintain exceptional attention to detail in all aspects of campaign development, execution, and performance monitoring. Assist with various marketing tasks and projects as needed to support overall team objectives and business goals. **Requirements:** Proven experience in creating and managing email campaigns using Pardot or similar marketing automation platforms. Strong proficiency in Salesforce for campaign setup, lead management, and reporting. Experience conducting A/B tests and analyzing results to optimize campaign performance. Comfortable using Excel for data manipulation, analysis, and visualization. Familiarity with the EMEA tech market, including key players, market dynamics, and customer preferences. Fluent in English with excellent written and verbal communication skills; proficiency in Danish is preferred. Ability to work well independently, manage multiple priorities, and meet deadlines effectively. Ownership or familiarity with social media management tools such as SocialPilot and GaggleAMP is a plus. Previous experience with LinkedIn advertising campaigns is a good-to-have skill. If you are a proactive and adaptable marketing professional with a strong background in email campaign management, Salesforce utilization, A/B testing, Excel data analysis, and a solid understanding of the EMEA tech market, we encourage you to apply. Join our team and contribute to the success of our digital marketing efforts by delivering impactful campaigns and supporting tasks that resonate with our target audience.