SOCIAL MEDIA SENIOR OFFICER

Profile

• Minimun 3-5 years of experience
• Graduated from Communication, Marketing or similar
• Essential: Advanced English

Role Purpose

To create and manage social media engagement for IPPF Americas and the Caribbean Office across social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn, and any other social media platforms launched. IPPF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all employees, volunteers, contractors and partners to share this commitment. 

The role of Social Media Officer is to support all external communications efforts by the global communications team through our key social media channels (including Twitter, Instagram and Facebook). The role is revised and will build on IPPF's social media following and engagement to build IPPF's profile and key SRHR issues. It's an exciting time to grow our digital ambitions. The professional will share the voice for IPPF across social channels and opportunities to increase brand exposure for IPPF.

Role Deliverables

• Social Media Management - Manage the social media profiles for - Facebook, Twitter, YouTube, Instagram, and LinkedIn.
• Content production in collaboration with the Comms, Voice and Media Senior Advisor - Write, create, and implement daily social media posts across channels.
• Planning and executing social media content on international days, around events at IPPF and Member Associations. This includes creating sexual and reproductive rights sensitive content and design.
• Content gathering - Liaison with Member Associations to source, create and manage social media content. Be hands on with the material that is being produced in house to create and use social media content on relevant occasions.
• Support - work with technical teams, global communication team to create creative communication planning and social media integrations.
• Reporting - Create and report on key performance indicators on monthly basis.
• ORM - lead online reputation and manage social media comments.
• Learning and Development - share daily, weekly, and monthly insights in things that work and does not on social media.
• GOALS - work towards improving and increasing brand awareness, user engagement, online conversations, amplify voices and website traffic through social media.
• Brand health - Ensure proper quality checks in accordance with brand guidelines across social media profiles to ensure consistency and brand adherence across social media channels. Ensure all content is verified and checked for due sources.
• Relationship management - Develop and lead both existing and new relationships with social media companies like Facebook, Google, etc.
• Track competition and share comparative analysis.
• Manage and create social media tool kit for specific campaigns/ member association events/IPPF events.
• Work on international newsletter, online campaigns with Comms, Voice and Media Senior Advisor and External Relations Director at ACRO.

Key Skills/Expertise

• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Ability to design social media graphics
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels • Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• Willingness to travel nationally and internationally, as required.
• Supportive of a vulnerable communities' (including girls, women, transgender, people living with HIV etc.) right to choose and to have access to safe abortion services.
• Demonstrate an understanding of and commitment to safeguarding in a local and international context.
• Demonstrates ability and willingness to work in a diverse, multicultural, multilingual and intergenerational environment that is anti-racist and respectful of others.
• An intersectional (pro) feminist passionate about sexual reproductive health care rights + justice, including safe abortion.
• Supportive of people's rights regardless of sexuality or gender identity/expression and supportive of worker's rights and access to health care in sex work.