The Role:
We are looking for a Web Designer and Content Production Lead to join our digital paid media agency. As a key member of our growing team, you will report to the Co-Founders and will have a direct impact on the growth and success of this online advertising agency serving mostly US-based clients in various industries and categories.
Responsibilities
- Own and lead the UX design, strategy, and execution for our and client websites to deliver improvements in signup rates, sales, and general growth.
- Manage multiple web design projects simultaneously, ensuring deadlines are met and prioritizing tasks effectively.
- Create wireframes, flow diagrams, sketches, storyboards, mockups, and high-fidelity prototypes to communicate the current or future user experience.
- Design high-converting web pages, landing pages, image ads, and videos.
- Own the implementation of the design system in Figma and partner with the development teams to ensure implementation in visual CMS.
- Leverage and contribute to existing branding guidelines.
- Analyze and understand user research, interviews, and drive design thinking workshops to understand customer needs, mental models, and working contexts.
- Create and/or manage the production of video ads - including short-form reels on TikTok, Facebook, YouTube, and Instagram.
Required Skills and Experience
FLUENT ENGLISH NEEDED (100% day to day comunication in english with teammates and clients)
- 3-5 years of experience as a web designer, UX lead, or similar.
- Advanced/Bilingual English proficiency.
- Thought leadership with strong knowledge of UX processes, tools, storytelling, and best practices to apply to various kinds of products.
- Extensive experience with standard design and prototyping tools, such as Figma.
- Knowledgeable in mobile web, desktop web, and native design nuances.
- Strong understanding of digital marketing, including PPC, social media, and email marketing.
- Video Production: Edit and produce a range of video content, from short clips to longer-form videos, using tools like Cap Cut and other advanced editing software.
- Ability to conceptualize, script, and shoot engaging short-form content for TikTok, IG, and YouTube.
Optional Experience
- Experience working with WYSIWYG website builders (Webflow, Builder io , etc.) is a strong plus.
- Understanding of HTML/CSS/JavaScript and how they are used to make responsive websites.
- Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.