The Product Marketing Manager works as part of the Marketing team responsible for developing

marketing strategy and executing against product launch plans to bring great new products to

market in Martech.

The Product Marketing Manager works within the team and cross-functionally with teams in

Sales, Product Management, Corporate Marketing and Technology and is seen as the

subject-matter expert with regards to the product or product line assigned.

Primary Accountabilities:

? Develop complex business cases, product or feature level revenue projections, or other

decision analysis projects, including data collection and preliminary analysis;

knowledgeable about and proficient with common techniques and frameworks for asking

critical questions and conducting analysis based on identifying opportunities and barriers

to support the business planning process.

? Independently conduct research on competition, users, and customers to inform product

strategy, including win-loss analysis, profitability analysis, voice of customer and

feasibility: actively contribute to creation of competitive strategy for a major product line.

? Collaborate with go-to-market teams (product, sales, services, solution architects) to

successfully launch new product initiatives of moderate complexity with independence,

and high complexity with supervision; support sales efforts with collateral, sales talking

points and ensure necessary marketing support; identified as the marketing expert for the

product; responsible for maintaining timelines needed via the commercialization

checklist to ensure in-market timing is met based on the roadmap dates outlined for

individual products or features.

? Independently seek out inputs needed to support decision making at a higher level;

determine what information will be helpful in creating a path forward plan and

responsible for contributing to the creation of a path forward plan for simple problems

defined as those not causing risk to our revenue plan.

? Contribute to ideation for roadmap and capture VOC in partnership with product teams to

support roadmap creation; support prioritization when determining bandwidth within

resources; provide insight into simple revenue projections; responsible for aligning with

Product Management on in-market timing of single product or feature roadmaps.

? Communicate primarily with stakeholders from within their specific product line inclusive

of other Product Marketing Managers and leadership, Product Management, Sales and

Client Services in relation to specific product initiatives they are responsible for

managing; assigned as the primary point person for questions from sales, clients and

outside vendors for single product initiatives.

? Responsible for creating and providing the appropriate materials to present a compelling

value proposition for single products that motivate sales to sell and outbound marketing

groups to support.

? Give executive level presentations on specific products/features as needed; work in

partnership with other Product Marketing Managers and leadership to review, refine and

approve any presentations or training materials prior to sharing or presenting.

? Build productive internal and external working relationships; interact internally with

functional peer groups and occasionally with others outside of functional group.

? Talk to customers, in partnership with Sales, primarily in support of presenting the key

product value proposition or to answer questions on new product launches; work in

partnership with Product Management to ensure validity of information shared and also

proactively invite Product Management into the conversation when discussing technical

features or functionality of a product.

? Responsible for VOC feedback collection via Sales to inform product strategy, inclusive of

defining or refining go-to-market elements like pricing, packaging or selling parameters.

? Opportunity to mentor more junior members of the team; may be called on to support

training new product marketing hires on systems and processes.

Required Qualifications:

? Bachelor's degree in business, marketing or a related discipline

? 3-5 years' related work experience, preferably marketing financial or technical services for

manufacturers or retailers; or any equivalent combination of experience and training that

provides the required knowledge, skills, and abilities needed to complete the major

responsibilities/essential functions of the position

? Experience in online advertising or social media marketing, a plus

? Proven track record for delivering high-quality presentation materials

? Demonstrated capacity to communicate large-scale concepts

? Ability to approach the day-to- day with both a product and client mindset

? Eminently curious, with a high propensity for self-learning

? Proficiency working with software programs including, Microsoft Office and Google suites

Individual Competencies:

? Research: Strong ability to research topics and synthesize information into concise

recommendations and reports

? Influence: Persuades or convinces others to support an idea, agenda, or direction through

establishing credibility, using data and facts for support. Directly address a person's

concerns or issues and make connections.

? Attention to detail: Meticulous in formatting consistencies. Demonstrated excellence in

writing skills, with high attention to detail and emphasis on accuracy

? Authenticity: Builds legitimacy by being positive, trustworthy, and promoting openness

through honest and ethical relationships.

? Innovative: Ability to develop, sponsor, or support the introduction of new and improved

methods, products, procedures or technologies.

? Urgency: Maintains a sense of urgency to complete tasks and accomplish goals.

Proactively works through problems and keeps initiatives moving forward despite

challenges

? Accountability: Sets clear goals, objectives, expectations, and responsibilities and

monitors the process, progress and results to hold self and others accountable for

measurable actions and results.

? Organizational/Multitasking Skills: Ability to maintain organization on multiple tasks and

projects simultaneously in a high-pressure, timeline-driven environment

? Customer Service Oriented: Willingness to support and provide excellent service to our

Sales partners

? Adaptable: Responds to change with a willingness to learn new ways to accomplish work

objectives with a positive attitude.

? Teamwork: Builds relationships and works cooperatively with others, inside and outside

the organization, to accomplish objectives, leverage information and achieve results.

? Story telling skills: Demonstrated ability to research topics and synthesize information

into concise recommendations and reports.

? Communication: Ability to give and receive messages and information in written, oral, and

visual formats in a clear and succinct way for a complete understanding of meaning and

intent. Strong oral communication skills and ability to interact successfully and

collaboratively with others

? Accountability: Sets clear goals, objectives, expectations, and responsibilities and

monitors the process, progress and results to hold self and others accountable for

measurable actions and results.