Detalles
Beneficios
Descripción
The Product Marketing Manager works as part of the Marketing team responsible for developing
marketing strategy and executing against product launch plans to bring great new products to
market in Martech.
The Product Marketing Manager works within the team and cross-functionally with teams in
Sales, Product Management, Corporate Marketing and Technology and is seen as the
subject-matter expert with regards to the product or product line assigned.
Primary Accountabilities:
? Develop complex business cases, product or feature level revenue projections, or other
decision analysis projects, including data collection and preliminary analysis;
knowledgeable about and proficient with common techniques and frameworks for asking
critical questions and conducting analysis based on identifying opportunities and barriers
to support the business planning process.
? Independently conduct research on competition, users, and customers to inform product
strategy, including win-loss analysis, profitability analysis, voice of customer and
feasibility: actively contribute to creation of competitive strategy for a major product line.
? Collaborate with go-to-market teams (product, sales, services, solution architects) to
successfully launch new product initiatives of moderate complexity with independence,
and high complexity with supervision; support sales efforts with collateral, sales talking
points and ensure necessary marketing support; identified as the marketing expert for the
product; responsible for maintaining timelines needed via the commercialization
checklist to ensure in-market timing is met based on the roadmap dates outlined for
individual products or features.
? Independently seek out inputs needed to support decision making at a higher level;
determine what information will be helpful in creating a path forward plan and
responsible for contributing to the creation of a path forward plan for simple problems
defined as those not causing risk to our revenue plan.
? Contribute to ideation for roadmap and capture VOC in partnership with product teams to
support roadmap creation; support prioritization when determining bandwidth within
resources; provide insight into simple revenue projections; responsible for aligning with
Product Management on in-market timing of single product or feature roadmaps.
? Communicate primarily with stakeholders from within their specific product line inclusive
of other Product Marketing Managers and leadership, Product Management, Sales and
Client Services in relation to specific product initiatives they are responsible for
managing; assigned as the primary point person for questions from sales, clients and
outside vendors for single product initiatives.
? Responsible for creating and providing the appropriate materials to present a compelling
value proposition for single products that motivate sales to sell and outbound marketing
groups to support.
? Give executive level presentations on specific products/features as needed; work in
partnership with other Product Marketing Managers and leadership to review, refine and
approve any presentations or training materials prior to sharing or presenting.
? Build productive internal and external working relationships; interact internally with
functional peer groups and occasionally with others outside of functional group.
? Talk to customers, in partnership with Sales, primarily in support of presenting the key
product value proposition or to answer questions on new product launches; work in
partnership with Product Management to ensure validity of information shared and also
proactively invite Product Management into the conversation when discussing technical
features or functionality of a product.
? Responsible for VOC feedback collection via Sales to inform product strategy, inclusive of
defining or refining go-to-market elements like pricing, packaging or selling parameters.
? Opportunity to mentor more junior members of the team; may be called on to support
training new product marketing hires on systems and processes.
Required Qualifications:
? Bachelor's degree in business, marketing or a related discipline
? 3-5 years' related work experience, preferably marketing financial or technical services for
manufacturers or retailers; or any equivalent combination of experience and training that
provides the required knowledge, skills, and abilities needed to complete the major
responsibilities/essential functions of the position
? Experience in online advertising or social media marketing, a plus
? Proven track record for delivering high-quality presentation materials
? Demonstrated capacity to communicate large-scale concepts
? Ability to approach the day-to- day with both a product and client mindset
? Eminently curious, with a high propensity for self-learning
? Proficiency working with software programs including, Microsoft Office and Google suites
Individual Competencies:
? Research: Strong ability to research topics and synthesize information into concise
recommendations and reports
? Influence: Persuades or convinces others to support an idea, agenda, or direction through
establishing credibility, using data and facts for support. Directly address a person's
concerns or issues and make connections.
? Attention to detail: Meticulous in formatting consistencies. Demonstrated excellence in
writing skills, with high attention to detail and emphasis on accuracy
? Authenticity: Builds legitimacy by being positive, trustworthy, and promoting openness
through honest and ethical relationships.
? Innovative: Ability to develop, sponsor, or support the introduction of new and improved
methods, products, procedures or technologies.
? Urgency: Maintains a sense of urgency to complete tasks and accomplish goals.
Proactively works through problems and keeps initiatives moving forward despite
challenges
? Accountability: Sets clear goals, objectives, expectations, and responsibilities and
monitors the process, progress and results to hold self and others accountable for
measurable actions and results.
? Organizational/Multitasking Skills: Ability to maintain organization on multiple tasks and
projects simultaneously in a high-pressure, timeline-driven environment
? Customer Service Oriented: Willingness to support and provide excellent service to our
Sales partners
? Adaptable: Responds to change with a willingness to learn new ways to accomplish work
objectives with a positive attitude.
? Teamwork: Builds relationships and works cooperatively with others, inside and outside
the organization, to accomplish objectives, leverage information and achieve results.
? Story telling skills: Demonstrated ability to research topics and synthesize information
into concise recommendations and reports.
? Communication: Ability to give and receive messages and information in written, oral, and
visual formats in a clear and succinct way for a complete understanding of meaning and
intent. Strong oral communication skills and ability to interact successfully and
collaboratively with others
? Accountability: Sets clear goals, objectives, expectations, and responsibilities and
monitors the process, progress and results to hold self and others accountable for
measurable actions and results.
ID: 18324103