Purpose

Investigate, collect and provide qualitative and quantitative information, as well as general and specific data on trends, products and services through different research techniques that help us identify opportunities for improvement in products, services and channels.

Key Responsibilities:

       Perform data analysis for Market Research

·        Usage or Search engines to get relevant information

·        Provide valuable inputs in order to contribute in the creation of the Marketing strategy based on the analysis performed

·        Communicate with all respective stakeholders the market tendencies and its impact on the business.

·        Knowledge of information analysis and market research

·        To be aware of the market tendencies and approaches

·        Other duties as assigned.

·        Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement

·        Track email campaign metrics (delivery, open, click-through rates)

·        Monitor budget distribution and performance of paid ad campaigns

·        Conduct competitive research and analyze benchmarking data

·        Recommend website and campaign optimizations

·        Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)

·        Work closely with sales and marketing teams to identify opportunities for new client acquisition

Education and Experience:

·        Bachelor's degree in Marketing, Publicity or related

·        2-3 experience years in a similar position

Knowledge, Skills and Abilities

·        Strong knowledge on Statistics and Statistics Packages

·        Manage and hands-on experience on search engines.

·        Excellent communication skill

·        Strong analytical and critical thinking.

·        Experience with PPC campaigns.

·        Bilingual english/spanish only

·        Ability to work in the office Monday to Friday

Equipment/Software Utilized

·        Proficient computer skills, including intermediate level (or greater) experience with Microsoft Office Suite. Particularly y Excel

·        Expertise in Google Analytics 

·        Strong knowledge on designing software.