At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.

Nielsen's marketing team is tasked with unlocking revenue growth by solidifying and strengthening our domain authority and effectively connecting with our target audience at key (and measurable) moments that matter throughout the buyer journey. Our work drives the growth of Nielsen's customer base, lifetime value, and business outcomes by creating and implementing a segment-driven approach to all marketing activities from messaging and positioning to strategy creation, execution, and measurement. We succeed through the development of data & insight-led strategies, innovative ideas, and creativity along with exceptional execution and continual optimization.

About the job

• The MarCom Technology & Data Team is a Center of Excellence that is responsible for activating, enabling, and optimizing the go-to-market product strategy for the Audience Measurement solutions leveraging marketing platforms and data.
• This role reports to the VP, MarTech, Data & Analytics and will be responsible for executing engaging digital experiences that resonate with Nielsen's audiences. The Digital Marketing Manager will play a crucial role in ensuring the successful implementation and ongoing maintenance of the Nielsen Corporate Website and will partner collaboratively with cross-functional teams in managing website requests and ensuring the execution of the digital experience is in line with the Channel strategy and Marketing goals.
• This role helps keep Nielsen's content engine humming by aligning the processes, people, and technology to produce world-class digital content experiences at scale. You'll help shape the platform itself, identifying benefits, best practices, and requirements for enhancements in partnership with the Channels team.

Responsibilities

• Execute strategy for Nielsen's web properties, collaborating heavily with Integrated Marketing and technology teams in planning, development and optimization
• Serve as a WordPress power-user and other centralized web operations tools, building and updating web pages
• Define goals and objectives and determine which content methods and tools to use for each initiative
• With an eye for design, partner with stakeholders in Creative, educating them on WordPress capabilities and requirements to design optimal digital experiences across devices that create brand preference and drive business needs
• Partner with SEO manager execute their optimization plan for organic search
• Support reporting and measurement for stakeholders by implementing a content categorization and tagging system
• Work cross-functionally to develop and streamline workflows to increase efficiency, effectiveness and scalability
• Be an advocate for digital best practices, in collaboration with content creators and designers across the organization
• Work cross-functionally to develop and streamline workflows to increase efficiency, effectiveness and scalability
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Working Style

• Have a roll up your sleeves and get it done attitude - it is not enough to have great ideas, you must be able to get stuff done
• Playing well with others is a must. Teamwork is how the best work gets done.
• Build working relationships inside and outside the organization
• Work independently on a small team with a tremendous amount of responsibility
• Work in a dynamic environment where new projects and pop-up often
• Ability to navigate ambiguity and evolving dynamics with a structured approach
• Excited by generating and adopting new ways of working
• Intellectually curious and collaborative with a strong work ethic
• Energetic, passionate, with an appetite to grow
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Qualifications

• Minimum of 5+ years experience in B2B Marketing, Media, and/or related field
• Bachelor's Degree in Communications, Marketing, Technology or a related field
• Strong proficiency with WordPress and Content Management Systems
• Fundamental knowledge of the interplay between content, technology, and people
• Experience with digital and web content strategy, implementation, and optimization
• Experience with Yoast or similar SEO plugins
• Experience with Google Analytics, Google Data Studio, and Google Search Console
• Understanding of content personalization and measurement tools (i.e. Optimizely, Pars.ly, Knotch, A/B testing platforms etc.)
• A proactive, goal-oriented team player able to work independently and collectively in a fast-paced environment
• Ability and interest in learning new web-based tools or platforms
• Strong relationship skills capable of developing, maintaining, and growing internal and external strategic relationships across partners and functions
• Data-driven, analytical, with excellent attention to detail
• Strong project management and communication skills
• Energetic, passionate, with an appetite to grow