About the Role:

As a Email Marketing Coordinator, you will play a pivotal role in driving customer engagement and retention through strategic email campaigns. You will be responsible for implementing and optimizing email marketing strategies, ensuring all content and technical specifications are on point. Your role will involve setting up email flows, segmentation, and campaigns, as well as providing support to Retention Strategists with reporting and audits. The ideal candidate will have 2-3+ years of experience in lifecycle and retention marketing, with a strong background in strategic planning, client services, and end-to-end campaign management. If you have a passion for email marketing and customer engagement tactics, along with hands-on experience with top Email service providers and SMS platforms, we'd love to hear from you!

Responsibilities:

• Develop and implement email marketing campaigns
• Ensure all dynamic content and technical specifications are accurate
• Set up and manage email flows and segmentation
• Preview and schedule all emails for optimal delivery
• Provide support to Retention Strategists with reporting, audits, and ESP-based requests

Qualifications:

• 3+ years of experience in lifecycle and retention marketing
• Proficiency in strategic planning, client services, and end-to-end campaign management
• Strong knowledge of email marketing, loyalty programs, and customer engagement tactics
• Hands-on Experience with top Email service providers and SMS platforms
• HTML experience specific to email
• Experience adapting emails based on responsiveness to Inboxes
• Familiarity with personalizing tags and segmentation
• Experience with technical email structures
• Experience QA'ing emails to prevent errors