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Product Marketing Manager
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Moen de México, S.A. de C.V. en
Sobre el empleo
Categoría: Mercadotecnia - Publicidad - Relaciones Públicas
Subcategoría: Mercadotecnia
Educación mínima requerida: Universitario titulado
Detalles
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Job Description
Responsible for Product Portfolio Management: product strategy, deletion, product positioning, pricing and product portfolio analysis.
Partnering with product development and marketing teams to ensure that customers' needs/values are incorporated into product design, branding and marketing approaches.
- Provide critical input to situation analysis for assigned product portfolio as part of the annual strategic planning process.
- With approval from the Group Product Manager, provide pricing for assigned product portfolio driving revenue and margin contribution to achieve P&L objectives.
- Define market segment priorities and partner with Channel Marketing establish Go To Market strategies and plans to achieve P&L objectives.
- Develop and execute on 3-year product plan conducting ongoing analysis to align timing and resources.
- Partner with Global Product Development on product plan execution.
- Lead cross-functional product development teams and provide marketing leadership.
- Provide direction on value proposition, unique selling proposition, price, margin and supply for new product development.
- Own product lifecycle management for assigned product portfolio, including all product launches and plans for discontinued product.
- Partner with Innovation on the definition and scoping of projects.
- Develop product training content to be delivered internally (to Sales team) and externally (to customers) by Channel Marketing.
- Partner with Brand Marketing to ensure alignment of product with brand plan.
- Lead Product team to meet objectives needed for the business.
Qualifications
- Bachelor's degree in Marketing, Business Administration or a related field is required; MBA is preferred.
- Minimum of 6 years of experience in Marketing / 3 years of experience in Product Management experience is required. Prior consumer/durable goods experience is preferred.
- Strong analytical skills, including ability to arrive at insights from analytical data, is essential for market and competitive evaluation, pricing and line management.
- Demonstrated ability to be a team player with skills to lead/participate in cross-functional teams.
- Demonstrated verbal, written and presentation skills.
- Advanced computer skills (Excel, PowerPoint, Word, SAP).
- Ability to travel approximately 15%, mainly to customer locations.
- Interpersonal skills – needed for coordination within LATAM team, multiple international teams (China/Canada/US).
- English proficiency – Advance
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ID: 20682492