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Hace 1 día
Performance Digital specialist (Marketing)
$30,000 - $33,000 Mensual
Sobre el empleo
Descripción
At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world's delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there!
Main Responsibilities:
1.- Strategic Planning: Support the team with data and insights to build the company's acquisition strategy in Mexico.
2.- Plan and execute Digital Marketing strategies: Create and execute the digital marketing plan for paid media in social networks, SEO, SEM and setting up campaigns on tools.
3.-Constant monitoring and development of optimization strategies for paid campaigns on Google, META, ASA, DV360, TikTok and programmatic media to ensure planned KPI´s achievement.
4.-Provide paid media analysis to support Mexico's direction and present weekly and ad-hoc performance reports to share with stakeholders.
5.-Monitor growth KPIs (CAC, CPL, CPV and others) and performance A/B testing to validate hypotheses.
6.-Budget Management: Manage and allocate paid media budgets effectively across channels and ensure proper pacing.
7.-Develop acquisition communication ideas, coordinate its development and execution in campaign materials and multiple ad formats ensure campaign best practices.
8.-Support Marketing and Operations departments to achieve user and driver base growth.
9.-Identify opportunities for brand positioning with potential content, creatives, keyword trends and other improvements.
10.-Join weekly review meetings with the Hong Kong team, implement change requests and monitor their impact.
11.-Discover and and kickstart new digital acquisition channels for paid campaigns expansion.
12.-Support in creating strategies for supply and demand leads acquisition, and mobile app install and conversion.
13.-Experience with conversion tracking and attribution measurement systems to ensure accurate insights into user behavior.
What are we looking for:
-2-3 years of experience with performance marketing campaigns.
-Experience with paid media, content strategies and reporting insights.
-Graduated in Marketing, Advertising, Engineering or similar (is a plus)
--Advanced English.
We offer:
-Benefits of law and above
-12 days of WFH per year
-Christmas bonus 15 days
-Vacation bonus 25%.
-Food vouchers: $3,000 per month
-Transportation allowance: $500 monthly
-Major medical insurance
ID: 20235047