Hace 1 mes
E mail marketing
$38,000 Mensual
Sobre el empleo
Detalles
Contratación:
TemporalHorario:
Tiempo completoEspacio de trabajo:
Desde casaBeneficios
- Prestaciones de ley
- Plan de carrera y crecimiento
- Apoyo de internet
Descripción
Job Responsibilities:
- Build and execute HTML emails for single send campaigns and automated programs.
· Plan, manage, and track email marketing campaigns from conception to execution with marketing team collaboration.
· Execute emails by intake of creative brief and turning it into a fully designed email layout optimized for the mobile experience and adhering to brand standards (some copywriting required).
· Advocate for email best practices to maximize deliverability, inbox placement, accessibility, and engagement.
· Segment subscriber lists to ensure targeted messaging and maximize campaign effectiveness to business goals.
· Utilize (and have proficiency in) best practice email design software, such as Adobe Creative Suite (Photoshop, Xd, Illustrator). Ability to resize images, create animated gifs, design within artboards, etc.
· Self-manage timelines and deliverables based on agreed-upon priorities
· Consistently follow standardized processes for complete end-to-end testing for each email, including display testing and dynamic content (verifying creative / content versioning for different audiences).
- Integrate 1:1 personalization and data-driven dynamic content for segmented audiences, as needed
Minimum Qualifications:
· 4-year degree in Marketing, Communications, Web design/Development, or other related areas of study, or equivalent work experience.
· Experience with Project Management software like Jira.
· Strong understanding of email marketing principles, including email design, copywriting, and segmentation.
· Strong organizational and time management skills, ability to work independently and as part of multiple teams.
· Excellent written and verbal communication and interpersonal skills.
· Proven track record of success in developing and executing email marketing campaigns that drive results.
· Demonstrated ability to think critically and strategically for a variety of use cases.
· 2+ years of experience:
- Developing responsive, table-based HTML emails, without the assistance of drag-and-drop editors.
- Using enterprise-level email service providers (ESPs) or marketing automation platforms (MAPs) such as, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua, etc.
- Experience with personalization and data-driven dynamic content, particularly showing unique content to different audiences, with ESP templating languages, e.g. Liquid, AMPscript, Handlebars, etc.
- 2+ years of experience in Salesforce Marketing Cloud (formerly ExactTarget) including AMPscript personalization and dynamic content.
We offer:
- internet support
- major medical insurance
- Legal benefits:
- 15 days of Christmas bonus
- 12 vacation days
- 25% vacation bonus
- growth and career plan
100% remote!
ID: 18973794
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