Descripción General

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.

At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.

Are you in? Read on for more details about this particular role.

Responsabilidades

50%

1.

Digital Campaign Development and Execution

Responsible for the development and technical build-out of digital marketing campaigns to drive revenue for MSA through digital channels.

Executes user digital pathway and email campaign plans, recommending specific email campaign and lead nurturing solutions to reach business goal. Builds data flows and audience segmentation.

Responsible for campaign execution and project management: oversees design reviews with internal stakeholders and manages feedback and revisions, ensuring initiatives are completed on-time.

Designs and builds digital user pathways, HTML email campaigns and associated digital content, providing recommendations for optimizations and technical enhancements.

Leads and executes all ongoing monthly email campaigns, such as monthly newsletters and blog updates.

Supports reporting and analytics, including ongoing campaign optimization.

25%

2.

Maintaining & Improving Foundational Marketing Automation Programs

Responsible for maintaining and improving foundational operational programs within MSA's marketing automation platform (Marketo), which are the basis for all revenue-driving digital marketing campaigns at MSA.

Recommends ongoing improvements and best practices for optimizing foundational programs based on evolving data and technology advancements.

These foundational programs include, but are not limited to lead nurturing strategies, lead scoring programs, traffic segmentation and targeting, user subscription centers, and lead lifecycle processes.

15%

3.

Supports MSA's Social Media Content

Supports with scheduling and execution, both directly and via agencies. Coordinates both paid and organic content across channels including LinkedIn, Facebook, Instagram and Twitter.

Supports MarCom Specialists to create content as required

10%

3.

Marketing Data Management & Digital Tool Integrations

Maintains marketing data flows and integration with other key digital marketing and sales tools, including CRM (Salesforce).

Monitors lead nurturing and lead lifecycle flows to ensure proper performance.

Follows MarCom's data governance and data upload processes, ensuring consistency and data privacy best practices. Maintains lead acquisition and online forms, optimizing as needed.

Supports technical implementation of automation tool extensions and plug-ins and assists with integration of additional platforms into the marketing automation software.

Requisitos

High Level Requirements of Position:

Experience (required):
• 3 years' experience in marketing
• 1 year experience with marketing automation software
• 1 year experience with social media management tools
• Understanding of digital marketing, user journey flows, and marketing automation execution
• Ability to solve complex problems
• Excellent time management with the ability to prioritize multiple projects at one time

Experience (preferred):
• HTML or CSS programming knowledge
• Experience with Salesforce CRM
• Understanding of CAN-SPAM, GDPR

Education (required):

Bachelor's in Marketing, Communications, or a related field

Education (preferred):

Marketo Certified Associate

Travel:

5%