Job Title:: Digital Marketing Specialist, SEO Analyst
Requisition Number: 19000066
Location(s): Monterrey, Mexico
Epicor is one of the world's leading software companies, with more than 20,000 customers in over 150 countries using our products to effectively and efficiently automate and streamline their essential business functions. With industry specific solutions for the manufacturing, distribution, retail and service industries, Epicor products allow our customers to focus on core, revenue generating activities. Epicor is privately owned by KKR & Co. and produces approximately $900M in annual revenue with around 4,000 employees.
Reporting to the Digital Marketing Manager, the Digital Marketing Specialist will assist in SEO analysis for Epicor.
- Play a primary role in implementing and building upon existing search engine optimization strategy
- Conduct keyword research, maintain keyword map, and review digital content to ensure optimal keyword and link inclusion
- Set goals and measure and analyze effectiveness of SEO efforts
- Create and present monthly SEO reports
- Stay on top of the latest search engine trends, including SERP and algorithm changes
- Maintain an awareness current white hat and black hat tactics so as not to violate search engine guidelines
- Collaborate with web designers at the intersections of SEO and UX design
Reporting and Analysis
- Help shape department KPIs and develop ongoing executive reporting
- Monitor KPIs to deliver actionable insights through the creation and management of performance dashboards, scorecards, ad hoc analyses, and team collaboration
- Conduct and/or review technical audits. Prioritize technical issues and make recommendations for the most effective solutions.
- Consult with web developers on the implementation of technical SEO enhancements
- Identify areas for on-site improvements in site structure, internal linking, and information architecture
- Provide recommendations for handling advanced technical issues related to page speed, schema markup, canonicalization, etc.
Local & International SEO
- Stay abreast of the latest trends in local/regional and international SEO
- Work with digital agency in China to adapt SEO strategy for Baidu