Bosch Automotive Aftermarket division provides the aftermarket and repair shops worldwide with a complete range of diagnostic and repair shop equipment and a wide range of spare parts ? from new and exchange
parts to repair solutions ? for passenger cars and commercial vehicles.
Our product portfolio includes products made as Bosch original equipment, as well as aftermarket products and services developed and manufactured in-house.
Automotive Aftermarket supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for “Bosch Service”, one of the world's largest independent chains of repair-shops, with some 16,500 locations.
Product & Trade Marketing Fast Movers Trade Goods Responsible: Wipers systems, Filtration, Energy, Braking Components & Portfolio Goods.
Commercial & Trade Marketing Strategy Implementation:
a) FMTG's Market understanding and Unique selling proposal exploit
b) FMTG's Product Portfolio & Revenue Strategy Implemenatation.
b) FMTG's Go to market and trade marketing support implementation
c) Assure FMTG's availability by expanding Distribution in Traditional Trade, Retail & e-Commerce Channel
d) FMTG's Business Support
Support of sales force; Agree with the Sales team and Customers on promotion and campaigns in conjunction (product specific content for communication) and provide information about extra ordinary sales volumes to monthly salesplanner in S&OP
Create Product Plan of activity; Hold specific product training and do the internal product training for sales specific for both 1st and 2nd TL
Responsible for the development and implementation of product strategy.
Follow through of Growth Projects
Responsible for business with his product groups (follow-up w/ KPI)
The expert in market intelligence for his products (customers, competitors, pricing, service, coverage, feattures and benefits etc.)
Category Management (Buyers behaviour analysis, ethnographical studies, planogram management)
Analyse business with FAS. Provide figures for business plan (sales volume and revenue) to Business Analyst
At least 2 years experience in Commercial / Marketing Fast movers trade goods
Bilingual English / Spanish is a must
Financial terms knowledge
Advanced Office & SAP Knowledge
a) Strategic thinking
b) Results oriented
c) Future oriented
b) Group process management
a) Interdisciplinary thinking
b) Intellectual & analytics competencies
a) Leader ambition
c) Business policies deployment and follow up